Can a Coldfusion variable be enbedded INSIDE??

Is there any way to embed a variable *inside* the text you're inputting into the fckeditor text field? I'm trying to find a way to personalize richmail messages by including a client's name and/or other variables called from a database *inside* the message body. I'm using Coldfusion...

Assuming my fckeditor form field for entering the message body is named, oh, "messageBODY"

No problem adding a greeting like:
<cfoutput>
Dear #myQUERY.first_name#,
#form.messageBODY#
</cfoutput>

But ... how would I embed the #myQUERY.first_name# variable INSIDE #messageBODY# so I could include it in a sentence?

Something like

"This is the best thing since sliced bread. Yes #myQUERY.first_name#, if you attend this seminar".... blah, blah .....

Thanks,
Mousie